The Inspiration Behind Entrepreneurship

During her studies abroad, Jenny conducted an in-depth analysis of the UK nail art market. She observed that despite its vast size, the industry was marked by high costs, monotonous styles, and a lack of creativity and personalization. This contrasted sharply with the younger generation’s demand for fashion and artistic expression. Identifying this gap, Jenny boldly decided to establish the NARTIL brand, embarking on an innovative journey to revolutionize the nail art industry.

A Brand with a Unique Vision

In January 2024, the NARTIL brand was officially launched. As a premium press-on nail brand characterized by quality, convenience, and stylish designs, NARTIL’s mission is to offer global consumers a healthier, more eco-friendly, and cost-effective nail art solution. Using non-toxic, sustainable materials, the products are easy to apply and reusable, addressing the damage caused by traditional nail art while catering to the demand for fashion and variety.

Jenny understands that modern women lead multifaceted lives filled with challenges. Regardless of their roles, women first need to stay true to themselves. Guided by this philosophy, NARTIL aims to provide every woman with a platform to express confidence and individuality, enabling them to showcase their ever-changing charm through fingertip artistry.

From Design to Cultural Integration

As the brand’s founder and creative director, Jenny seamlessly blends her artistic background with her passion for nail art. NARTIL’s product lines range from Everyday and Jewelry Series to the Legendary Series, with options for personalized designs. Drawing inspiration from nature, fashion, culture, and art, each creation is a distinctive masterpiece.

The Legendary Series, in particular, takes cues from mythology and fantasy. These designs are ideal not just for everyday wear but also for special occasions like performances and galas, perfectly combining nail art with captivating stories. Additionally, NARTIL’s innovative diamond-inspired packaging design transforms the products into collectible treasures, earning the brand a design patent.

Global Vision and Market Strategy

Jenny envisions NARTIL as a global brand, making it the first international press-on nail brand from Jiangyin, China. She has expanded the brand into markets in the UK, the US, Japan, and beyond, leveraging online platforms and social media for comprehensive promotion. By incorporating cross-cultural design elements into the brand’s operations, she creates nail art products with universal appeal, delivering high-quality fingertip artistry to young consumers worldwide.

Social Responsibility and Future Aspirations

Beyond commercial success, Jenny places significant emphasis on societal value. NARTIL actively engages in community initiatives, such as nail art training programs for individuals with disabilities, providing flexible employment opportunities. This not only boosts participants’ confidence but also brings warmth and hope to society.

Looking ahead, Jenny aims to transform NARTIL into a leading global brand in the press-on nail sector through continuous innovation and international expansion. She also seeks to promote cultural exchange and artistic integration within the nail art industry, bringing beauty and confidence to more women around the world.

Jenny Tan, a visionary and creative young entrepreneur, is using her passion and talent to create a world where art, fashion, and culture converge into a new realm of fingertip artistry.